If you grew up in a small town, and went to Stanford, and then got a job in tech in the South Bay, then you could reach your 30s and be running a large company or part of one, and never in your life have walked past a shop selling something wonderful that you never knew existed. Even in San Francisco that would be pretty easy. That is, living here after living in London, it’s easier to see physical retail as the inefficient end-point to a logistics system, and harder to see it as a curation, discovery and demand generation system. I sometimes wonder how much that difference shapes ecommerce in the Bay Area versus New York and London.