Author: Björn Jeffery

Where’s did the Swedish tech wonder go?

July 18, 2024
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on June 22nd, 2024.  Many companies seized the opportunity to go public during a period of temporarily high valuations. However, the aftermath is severe, and the Swedish tech miracle is significantly shaken, as revealed by an extensive review conducted by SvD’s tech analyst Björn Jeffery. A large bell, mounted on a two-meter-high stand. It was the solution to a problem we will likely never face again […]

Embarrassing AI mistakes could knock out top executive

March 11, 2024
by Björn Jeffery
Leave a comment
SvD Näringsliv / The Daily

This column was first published in SvD Näringsliv, in Swedish, on March 8th, 2024. It is one of the world’s largest and most influential tech companies. Despite this, Google’s AI launches are marked by embarrassing mistakes. Now questions are being raised if it’s time for its leader to step down. Fire. Described by many as the most important discovery in history. It’s easy to understand the surprise of legendary journalist Kara Swisher. The year is 2018 […]

If even Linkedin can’t function in China, who can?

September 2, 2022
by Björn Jeffery
Leave a comment
The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021. There was only one realistic way into China as a foreign company. Now even that seems to be closed. When Linkedin dismantles its social network in the country, it could mark a new era for tech companies in China. An established truth is that the only way to enter China as a foreign company is through partnerships. The local legislation and relations […]

New phenomenon turns players into investors

September 2, 2022
by Björn Jeffery
Leave a comment
The Daily

This column was first published in SvD Näringsliv, in Swedish, on October 11th, 2021. – When I started, I played almost four to five hours a day, says John Ramos, a 22-year-old man from the Philippines. It sounds like a quote you’ve heard many times before from someone caught up in a gaming addiction. But this is something else, and it ends in a different way than they usually do. Ramos has made gaming into a […]

Is the hype the start of a new internet?

September 2, 2022
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on October 5th, 2021. Speculation in cryptocurrencies has turned many into both paupers and millionaires. But when phenomena like NFTs begin to mature, they can form the basis of something entirely new – a different type of internet than the one we know today. A shiba inu dog that looks a little lost. The image is at the center of a series of seemingly strange events […]

Credit cards are threatened – for the first time since 1958

September 2, 2022
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 27th, 2021. In 1958, all residents of the American city of Fresno received a letter from Bank of America, regardless of whether they were customers or not. It contained what would become the key to all modern commerce for the next 60 years. The mailing was an experiment, and Fresno was small enough that a public fiasco could be avoided. In the envelope was […]

Amazon is getting ready – this is how they will take on Sweden

July 18, 2022
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 19th, 2021. The start was a failure for the e-commerce giant. But as a new, secret, big owner in the last mile company Airmee, Amazon seems determined to try to take the Swedish market. The deal creates challenges for the other companies – and perhaps also for Airmee. Tobias Lutke, founder and CEO of the e-commerce platform Shopify, followed the opening of the Nasdaq […]

New documents expose Facebook – again

January 7, 2022
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 17th, 2021. Human trafficking. Drug cartels. Teenage girls getting body image issues. Internal documents reveal how Facebook has been alerted to its problems – and ignored them. Now the company is facing another crisis of confidence. When Facebook – the world’s largest social network – began crisis management after the Cambridge Analytica scandal in 2018, they made a somewhat ironic media choice. To reach […]

Tiktok’s superpower – a nightmare for Xi Jinping

January 7, 2022
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 16th, 2021. While the Chinese authorities are pushing their tech companies hard, a silent revolution is taking place at the same time. Tiktok, Shein and Tencent pose a serious challenge to American tech giants – but their success is perhaps also their biggest Achilles heel. “I think we should talk to them. If nothing else to make it more expensive for Yahoo.” It’s entertaining […]

Facebook’s glasses: an unusually bad idea

January 6, 2022
by Björn Jeffery
Leave a comment
SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on September 11th, 2021. A new book about Facebook describes a company that puts growth above everything else. When they now release a pair of sunglasses with a built-in camera, it enhances the image of a company that wants to be everything, for everyone, at almost any price. Sheryl Sandberg, chief operating officer at Facebook, sat in her conference room and received bad news. It did […]