Author: Björn Jeffery

Your kids will be fine

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The fear about [kids] safety is the least rational. Despite the impression you get from watching crime dramas, children in rich countries are mind-bogglingly safe, so long as they look both ways before crossing the road. Kids in the 1950s—that golden era so often evoked by conservative politicians—were in fact five times likelier to die before the age of five. Yet their parents thought nothing of letting them roam free. In those days, most American […]

Advice from Big Sean and Bieber

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They easy way out is to look to the greener grass and aspire to run on it. New hires, new money and new partners can be very enticing. Sometimes, in fact dare I say most times, they may even be the best option. However, all too often (myself included), this option is taken too soon or too easily. What if your current employees, your current partners, your current investors and your current co-founders can become […]

Finite emotional energy

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My advice to entrepreneurs beyond the obvious (be in the right macro, hire great people, operate with purpose) is to – 1) Optimize for building institutional knowledge – get as many iterations as you can to give you insight into how to win long term 2) Pivot ahead of when you need to – pivoting early is leadership, pivoting late is desperation 3) Fully commit – you won’t / can’t win if you’re hedging. You […]

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“Obviously you don’t make money if you are wrong, but most people don’t realize you don’t make money if you are right and consensus because the opportunity is too obvious and all the returns get arbitraged away. The only way to generate outstanding returns is to be right and non-consensus. That’s hard to do because you only know you’re non-consensus when you make the investment. You don’t know if you’re right.” (via Demystifying Venture Capital […]

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“Obviously you don’t make money if you are wrong, but most people don’t realize you don’t make money if you are right and consensus because the opportunity is too obvious and all the returns get arbitraged away. The only way to generate outstanding returns is to be right and non-consensus. That’s hard to do because you only know you’re non-consensus when you make the investment. You don’t know if you’re right.” (via Demystifying Venture Capital […]