Why newspapers buy communities
In my last post, Jonas Sandberg left a comment with so many questions that when I started to answer them, it turned into a post of it’s own. So here we go: why I think newspapers are buying communities. As I see it, there are two major factors that can be found: 1. Reaching young adults with targeted advertising. 2. Creating brand awareness in the target group, and acting as a bridge over to other […]