All posts filed under: Good Old Trend

The new way of reading

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Good Old Trend

After hearing JP Rangaswami talk at Reboot in June I knew straight away that I had to start reading his blog regularly. Although mentally exhausting at times (in a good way that is!) I keep coming back and I keep being fascinated by the clarity that he manages to pass on to the reader. And this even though the level of abstraction is high. I strongly recommend anyone interested in the way the internet is […]

Killing the middle man

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Good Old Trend

I’m trying to create a few new habits for myself regarding health and learning. One of them is taking a morning walk before work and listening to a few interesting podcasts while I do it. I started off with the two latest TEDTalks, Jimmy Wales from Wikipedia and Richard Baraniuk from Rice University. Of the two, the latter was the most interesting. Baraniuk described his knowledge sharing project Connexions which is an interesting idea in […]

Letting Bonnier compete with themselves

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Good Old Trend

After some turbulence within Bonnier concerning CEOs and chairmen of the board, the Swedish tabloid Expressen today announced Thorbjörn Larssons successor. Jonas Bonnier, most known from his years at Bonnier Magazines, will take over the chairmanship. As news in itself it’s not up to much. But it is a clear signal that the inevitable power shift within Bonnier is about to happen. Bengt Braun out, Jonas Bonnier in. About time too. One of the key […]

Transparency and client work

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Good Old Trend

Last Friday was the official re-launch of Citykollen.se, the social calendar that we built for Stockholm City. It’s still a bit shaky in places (a Beta!) but a thousand times better than last time. We got a lot of criticism last time concerning both the technical structure and launching such an un-finished site. Some of it was fair and square (and helped us a lot), some wasn’t really applicable in the real world of client […]

Why Thorbjörn Larsson was a good choice

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Good Old Trend

I’ll have to return to the subject of Citykollen.se tomorrow. Sweden’s largest daily newspaper, DN, got their new Editor in Chief today – Thorbjörn Larsson. For those of you not to familiar with Swedish media it is suffice to say that he is a giant in the business. He was onboard ship when Aftonbladet passed Expressen as the most popular tabloid and is a member of the board of many large media companies. Those of […]

Launch for Good Old Tech

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Good Old Trend

We rolled out our second Good Old blog the other day. It will be written by our programmer Hugo Wetterberg who seems to have fallen in love with the Dojo. Fine by me – Dojo and I don’t really understand each other as well as I might have hoped, but we get along well. Citykollen.se is the first project that we’ve used it for. It is a social calendar for Stockholm, made for the free […]

It is cheaper to aggregate than to produce

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Good Old Trend

My good friend Henrik Torstensson wrote a few wise (Swedish) words in May last year that stuck with me. In short, his thesis was that it is cheaper to aggregate content than to produce it. Very simple one might think, but looking at Swedish publishers web strategies it’s obvious that everyone’s not onboard the train. I’ll give you the latest example. VeckoRevyn is one of the largest magazines for women between 18 and 25 in […]

About this blog

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Good Old Trend

About this blog My name is Björn Jeffery and I work as an internet strategist at the Swedish communication agency Good Old, a company that I own with three colleagues. Also, I am the co-founder of the Swedish styleguide Manolo.se and the music blog Discobelle.net If you want more information about what I’ve done earlier, here’s my LinkedIn. This blog is about media and internet trends, focusing on my own thoughts and views. I intend […]