All posts filed under: Good Old Trend

Microchunk or die

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Good Old Trend

I spoke to Fredrik Wass the other day about the importance of chunkability. It struck me that the mistakes being made by mainstream media (MSM) regarding news has a lot of similarities with what went wrong with the classified ads. Classified ads used to be a major source of income for newspapers. It still is in some sense, but it’s considerably less today at least. Being the market leaders, their main focus was keeping the […]

Why mobile is more than portable internet

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Good Old Trend

1 – Mobile is the first personal mass media (even the internet is only semi-personal). 2 – It is the first always carried media. 3 – It is the first always on mass media. 4 – Mobile is the first mass media with a built-in payment channel. 5 – It is the first media device available at the point of inspiration. And 6 – mobile is the first mass media with near-perfect audience information. I […]

KR LT Studio presents personal space

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Good Old Trend

I met Kristina Dryza the first time in January last year, as a part of a Breaking Trends project that she was working with. Ever since, I’ve been waiting to see what she would be doing once she started running her own projects, Skinny Corp-style. The first one, KR LT Studio, is now out, and the concept is really interesting. KR LT Studio starts out with the notion of personal space, which in itself is […]

If they cannot be sensible, at least they can be brief

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Good Old Trend

Read this on the plane home yesterday and laughed so loudly that the flight attendant gave me a odd look. Still worth it though. I love the English language when it’s used like this. More troubling than the ban, however, is its implication: French officials are sending important ideas to each other using BlackBerry e-mail. That is deeply disturbing. Most BlackBerry messages are composed during a brief spell of “BlackBerry prayer” in the middle of […]

Blogs need attention from media buyers, not bulking

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Good Old Trend

When all else fails, there’s always money. That’s what Metro seem to have thought, missing the first blog race, and now offering 3 Swedish öre per page view (100 öre=1 SEK=0,14 USD) for bloggers that switch to their new platform. More at Martin Jönsson and Internetworld (both Swedish). An inevitable development really, just look at what Revver has been doing on the video side. YouTube are following suit. But it is it interesting from a […]

Likemind tomorrow

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Good Old Trend

Just a friendly reminder that it’s time for Likemind Malmö tomorrow. We’ve missed a few ones because of public holidays and stuff like that, but now we’re back! And the network has grown to 25 cities worldwide. Friday, 9 am at Solde Kaffebar, and the (excellent) coffee is sponsored by Anomaly. Swing by and say hello!

About time too

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Good Old Trend

Lisbeth Knudsen, editor-in-chief at Berlingske Tidende, one of the three big old traditional Danish newspapers, today announced a new strategy “The new Berlingske Tidende” (in this premium content article in Danish from Borsen.dk). The strategy follows her taking office some two month ago, and has, according to herself, “earthquake” like dimensions. All journalists online The radical new step is a plan to make all journalists employed at Berlingske Tidende bi-medial, writing for both the web […]

Moving Images 2007 – Tim Guest

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Good Old Trend

Tim Guest just wrote a book called Second Lives, and came here to talk about virtual worlds and television. I’m keeping this a bit shorter as I think the readers of this blog probably know Virtual Worlds 101 anyway. Guest made an interesting comparison with the American emigration, and thought the incentives to move into virtual worlds today where pretty much the same. A sense of liberty, identity and the possibilities to start something new. […]