Moving Images 2007 – Peter Siljerud, Kairos Future
Next up – Peter Siljerud from Kairos Future. They recently spent 1000 hours in 16 homes to understand how people consume television today. One of the lessons learnt, according to Siljerud, was that the TV was the modern campfire. This was a fact that Eva Hamilton also mentioned. Their study showed that 63% of the 16-25 year-olds often, or always, watch television together with others. The equivalent number for 26-45 year-olds was 44% and 31% […]