Björn Jeffery

I don’t want to wait with pursuing my dreams A lovely quote from the Swedish fashion designer Carin Rodebjer. I like it because it has this acceptance that it won’t necessarily be a quick fix to get there, and that you need to start the journey anyway. However slow it may be, at least you have started the pursuit. I liked that. From the Värvet podcast – one of the better episodes actually (in Swedish). […]

It’s not all the CEO’s doing, but it’s all the CEO’s fault. Ben Horowitz on the responsibility of CEOs (written in an unusual context) Andrew Mason – Groupon Farewell Memo | Rap Genius

The most alarming and depressing stats I’ve come across are that 45% of college students didn’t seem to learn much of anything during their first two years, and as many as 36% showed no improvement after four years. Whatever’s going on with these kids at these schools, it’s not education. I could never take university seriously enough, but it wasn’t for the lack of trying. It just felt old and slow. Glad I left early. […]

Can’t stop watching this. Hot Cheetos & Takis [HD] (by 13twentythree) (Source: https://www.youtube.com/)

Say no to the request, not the person. You’re not rejecting the person, just declining his invitation. So make that clear. Let him know what you respect about him — maybe you admire the work he’s doing, or recognize his passion or generosity. Maybe you would love to meet for lunch. Don’t fake this — even if you don’t like the person making the request, simply being polite and kind will communicate that you aren’t […]

I was recently in a discussion where a few of the meeting participants were asked to define the most important question for their business area (in media) right now. Their suggestion was: “What is the right model for digital media?”. They had spent considerable time trying out new projects, revenue streams and other ways of working. Them and everyone else, I should say. This search has been going for 15 odd years or so. The […]

Toca Boca in an Apple ad. Proud! Apple – iPad – TV Ad – Together (by Apple) (Source: http://www.youtube.com/)

I had forgotten about this one. Chicken Noodle Soup (by WebstarVEVO) (Source: https://www.youtube.com/)

The difference between being able to do something (and maybe even doing it well), and actively wanting to do it. Sometimes, the two are too easy to confuse with each other.

Here’s a mistake that is easy to make, and one that I’ve made myself many times. If a company does a part of their business really badly, it sometimes leads people to believe that this certain part is a big problem for them. And that if you did that part better than them, then you could compete with the company by having a competitive advantage in this area. Although there are many examples where this […]