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For Jeffery, it’s all about taking advantage of a growing market and getting in on the ground floor. “The biggest challenge for the project is going to be finding where a traditional media company fits in the digital economy,” he says. “It comes down to finding what we can do better than anyone else.” Time for a big challenge. New Project at Bonnier Digital | Bonnier AB

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Print can manifest an experience in a way that digital is yet to show us. As digital media is increasingly being shared on social networks, there is something about the finite space of physicality. Whatever you have on your desk or on your coffee table has been chosen to be there, because there simply isn’t enough room for everything. This means that the chosen objects have special value – like artifacts. A blog post I […]