Björn Jeffery

This column was first published in SvD Näringsliv, in Swedish, on October 15th, 2021. There was only one realistic way into China as a foreign company. Now even that seems to be closed. When Linkedin dismantles its social network in the country, it could mark a new era for tech companies in China. An established truth is that the only way to enter China as a foreign company is through partnerships. The local legislation and relations […]

This column was first published in SvD Näringsliv, in Swedish, on October 11th, 2021. – When I started, I played almost four to five hours a day, says John Ramos, a 22-year-old man from the Philippines. It sounds like a quote you’ve heard many times before from someone caught up in a gaming addiction. But this is something else, and it ends in a different way than they usually do. Ramos has made gaming into a […]

I’m happy to announce that starting today I will be a contributing tech analyst to Svenska Dagbladet, a Swedish daily newspaper. Their business section, Näringsliv, is going through a transformation where they focus more on companies that you use, rather than own or work for. This is a change that I wanted to contribute to. Business journalism is ripe for a new take. I have previously been a contributing analyst to SVT, Swedish National Television, […]

You get known for what you have done; rarely for what you would like to do. This is a problem because it captures people in an incorrect assumption: that they would like to do – and would be best at – continuing to do exactly what they did before. This is often wrong. Expertise and capability is in the eye of the beholder, so this is a tricky thing to adjust. But many years ago […]

In the spring of 2012, I moved to San Francisco to start the US office for Toca Boca. My wife, Miriam, followed shortly thereafter and we sent ten boxes of stuff with UPS. We didn’t know how long we would stay and took one year at a time. A few weeks ago, I moved back to Sweden. To Malmö, next to Copenhagen, more specifically. A little more than eight years after I left. This time […]