Amazon is getting ready – this is how they will take on Sweden
This column was first published in SvD Näringsliv, in Swedish, on September 19th, 2021. The start was a failure for the e-commerce giant. But as a new, secret, big owner in the last mile company Airmee, Amazon seems determined to try to take the Swedish market. The deal creates challenges for the other companies – and perhaps also for Airmee. Tobias Lutke, founder and CEO of the e-commerce platform Shopify, followed the opening of the Nasdaq […]