This column was first published in SvD Näringsliv, in Swedish, on September 2nd, 2021. Developers and legislators around the world are questioning Apple’s business model. Slowly, the company has been forced to back down. But the latest concession will not solve the big app conflict. “Once we are making over $1B a year in profit from the App Store, is that enough to think about a model where we ratchet down from 70/30 to 75/25 or […]
This analysis was first published in SvD Näringsliv, in Swedish, on December 18th, 2020. “We’re standing up to Apple for small business everywhere.” That is what Facebook wrote in a series of full-page ads in American newspapers this week. The situation for Apple is now beginning to resemble a two-front war when both Silicon Valley and the media world attack from different directions. In recent years, Apple has taken an increasingly clear stance on transparent data […]
This analysis was first published in SvD Näringsliv, in Swedish, on November 18, 2020. The Apple Tax. That’s what critics usually call the fee that the company charges developers when they sell through the App Store. Now it is cut in half for the smallest players, all to appease the court of public opinion. The cost for Apple? At best, it can be seen as a rounding error on their bottom line. The dispute with Epic […]
Just before the new year, Nielsen published a list of the top smartphone apps of 2016. The list is based on average unique users which is a way of measuring, although it would have a hard time scaling to a longer list due to the lack of data (the sample is 9,000 panelists). Nielsen image, with my highlighting on the right. More interesting is the ownership of the apps and their respective business models. There are […]
