All posts tagged: google

Embarrassing AI mistakes could knock out top executive

March 11, 2024
by Björn Jeffery
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SvD Näringsliv / The Daily

This column was first published in SvD Näringsliv, in Swedish, on March 8th, 2024. It is one of the world’s largest and most influential tech companies. Despite this, Google’s AI launches are marked by embarrassing mistakes. Now questions are being raised if it’s time for its leader to step down. Fire. Described by many as the most important discovery in history. It’s easy to understand the surprise of legendary journalist Kara Swisher. The year is 2018 […]

Google has their hands in the cookie jar

April 23, 2021
by Björn Jeffery
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SvD Näringsliv

This column was first published in SvD Näringsliv, in Swedish, on March 4th, 2021. The battle for internet advertising is escalating. But that Google is changing the technology that determines which ads you see is not only done to prevent tougher rules – it is also done to make it more difficult for smaller competitors. The question of your ad data has polarized Silicon Valley for many years. On one side you have Apple, which is […]

A historic lawsuit – but only the beginning of the tech fight

November 13, 2020
by Björn Jeffery
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SvD Näringsliv

This analysis was first published in SvD Näringsliv, in Swedish, on October 27th, 2020. He that seeks – he shall find, with the help of Google. That is why the company is getting sued in what has been called a historic case in the United States. What is striking, however, is everything that the lawsuit does not focus on – that which will constitute the real conflict between politics and technology. When you search directly […]